![]() ![]() “HVAC is the only industry I know of where it is set by the least successful company. “Every other industry - banking, transportation, insurance - the benchmark on pricing is set by the most successful company,” Long said. In fact, they might be interested in items such as IAQ. They want the job done right and will pay a couple thousand dollars more to get it done right. Long urged the audience to be the contractor who goes into the home thinking that people want good service and a guarantee. “What are the results going to be? I’m going to sell a cheap, low-margin system,” Long said. He provided the example of a service technician or a salesperson who believes that all customers are cheap - that they want a cheap price and don’t care about quality or service. Long talked a lot about a proper mindset. ![]() “It’s critically important that you stay focused on the priorities, because you may have spent 40 years working on something that wasn’t a priority. “You have to figure out what are your key priorities,” Long said. In 2003, he walked out of a homeless shelter, and by 2009 had built an HVAC company with more than $20 million in sales. Perhaps the most passionate presentation of the event was from New York Times bestselling author and HVAC contracting business expert Weldon Long. PASSION: Weldon Long talks to the crowd about what it takes for an HVAC contractor to build and maintain success. “A lot of companies run into trouble when they let high performers break the core values. “Nobody can be above these - not even yourself,” Leichter said. They should be displayed on the wall of the business as well. When you introduce them, they should be the only item on the agenda for the meeting. They should be introduced at a company meeting so everybody know what they are. If an employer breaks one of these, they are immediately fired. The core values are nonnegotiable, he continued. Maybe three to five, but certainly not 10 or 15. HVAC contractors only need a handful of them. They are not the result of a survey, and they do not get voted on. These should be deeply personal beliefs of the owner. “These are bottom-line behavior standards.” We don’t want them to misunderstand us,” Leichter said. “These are absolutely critical because we’re going to be asking people to do these things. He believes that is how you build a better co-worker. Leichter suggested figuring out core values for your business and all its employees. “Whether you know it or not they are watching you. SHAPING THE FUTURE: Presenter James Leichter focused on how HVAC contractors can build a better technician. He explained how he grew up in a single-parent household and was raised by his mom. According to Leichter, one of the keys to having better technicians is setting a good example. Presenter James Leichter focused on how HVAC contractors can build a better technician. But you have to identify what your brand is all about.” It is what promises your brand makes to the customers,” Cameron said. Cameron believes it is a lot more than that and wants contractors to believe that also. When most people think of branding, items like truck wrap, logos, or color schemes come to mind. Further, Barney has mentored more than 10,000 others on building wealth, getting out from the crushing load of debt, and how to become successful entrepreneurs.The consultant also talked a lot about the branding of an HVAC contracting company. Recession Proof reported a 2021 year-end payroll of $2.5 million and sales commissions of $1 million to his all-Black team of entrepreneurs. The multi-million-dollar Recession Proof program comprises financial literacy, personal and business funding, credit to cash strategies, coaching and more. We know they will both bring fire and wisdom, personality and insight to their conversations on personal growth and wealth strategy,” Barney said. “We couldn’t ask for more fascinating speakers at this year’s Recession Proof Convention. After contracting HIV (and later beating the virus), Johnson launched the Magic Johnson Foundation to help fight against HIV and AIDS and remains a worldwide successful business mogul, and after the event said “w hat a joy for me to speak in front of three thousand ambitious African-Americans at the Recession Proof Convention! Thank you to CEO Marcus Barney for having me tonight in Las Vegas.” ![]() Johnson led the Los Angeles Lakers to five NBA championships before later serving as the team’s president of Basketball Operations. On May 27-28 at The Mirage in Las Vegas, this wealth strategy celebration from “Recession Proof” founder Marcus Barney welcomed an all-star line-up of attendees and speakers. Sharing his competitive fire and strategies for success, Earvin “Magic” Johnson appeared as a keynote speakers for the fourth annual Recession Proof Convention. ![]()
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